Jennifer Catherine Hartnett, an insider at e.l.f. Beauty, Inc. (NYSE: ELF), reported a change in beneficial ownership of the company’s common stock, par value $0.01 per share, for a transaction dated July 1, 2026. The filing was signed on July 2, 2026, by Scott K. Milsten as attorney-in-fact for Hartnett. The reported transaction was made pursuant to a Rule 10b5-1 trading plan that Hartnett adopted on June 12, 2025. Such plans allow insiders to arrange future trades under preset instructions, typically to reduce concerns that transactions were made while in possession of material nonpublic information. The document’s explanatory note states that Hartnett’s reported holdings include 24,079 restricted stock units. Restricted stock units generally represent a right to receive shares upon vesting, subject to the company’s equity award terms and continued service or other conditions. The provided filing text does not include the transaction table that would normally specify the transaction code, number of shares acquired or disposed of, price, and Hartnett’s exact beneficial ownership after the transaction. As a result, the filing confirms that an ownership change occurred on July 1 under a previously adopted 10b5-1 plan, but the available text does not disclose the precise share count, pricing, or whether the action was a sale, purchase, vesting, or other reportable event.