Etsy Inc. insider Melissa Reiff reported a stock transaction dated July 15, 2026, involving the company’s common stock. The Form 4, filed July 17, disclosed an exercise of stock options followed by a sale of shares. The reported sale involved 3,855 shares of Etsy common stock at $61.25 per share, representing gross proceeds of approximately $236,118.75 before any taxes, commissions, or other costs. The filing notes that the exercise and subsequent sale were made under a Rule 10b5-1 trading plan adopted by Reiff on August 4, 2025. Such plans allow insiders to pre-schedule trades under specified conditions, helping reduce concerns that transactions are based on material nonpublic information. The filing also states that the option exercised was fully vested and immediately exercisable at the time of the transaction. The document excerpt does not provide the option’s exercise price, the number of derivative securities exercised beyond the shares sold, the transaction-code fields, or Reiff’s beneficial ownership after the transaction. The report was signed on Reiff’s behalf by Brittany Keen, attorney-in-fact, on July 17, 2026. The key action reported is therefore an insider option exercise and related sale of 3,855 Etsy shares under a pre-arranged 10b5-1 trading plan.