GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman that went public in 2014 on the Nasdaq stock exchange under the ticker $GPRO. It manufactures action cameras and develops its own mobile apps and video-editing software. GoPro cameras are widely used for adventure sports, travel recording, and outdoor activities. Founded as Woodman Labs, Inc, the company is based in San Mateo, California. It developed a quadcopter drone, Karma, released in October 2016, but discontinued it after two years. In January 2018, the company hired JPMorgan Chase to pursue the option of selling the company. However, a month later, the CEO denied this. GoPro has continued its business of manufacturing action cameras. GoPro frequently partners with athletes; the company has successfully completed partnerships with Kelly Slater, Jimmy Chin, and Jonas Deichmann. In 2016, GoPro had 160 athletes on its payroll.