Roku, Inc. executive Dan Jedda reported a sale of Class A common stock in a Form 4 filed on July 16, 2026, covering a transaction dated July 15, 2026. Jedda sold 7,000 shares of Roku Class A common stock at a reported price of $141.90 per share. The transaction represented an aggregate sale value of approximately $993,300 before any commissions or fees. The filing states that the shares were sold pursuant to Mr. Jedda’s Rule 10b5-1 trading plan, a prearranged plan that allows insiders to sell securities under predetermined terms. The document identifies the security as Roku Class A Common Stock and describes the transaction as a sale, though the provided text does not show a specific Form 4 transaction code or Jedda’s beneficial ownership total after the transaction. It also does not report any related option exercise, restricted stock vesting, or derivative-security transaction. The filing was signed on July 16, 2026, by Renee Strandness as attorney-in-fact for the reporting person. The key corporate governance significance is that a Roku insider disposed of a defined block of shares under a pre-established trading plan, reducing exposure to the company’s Class A stock by 7,000 shares on the reported transaction date.
Stock detail
Roku (ROKU) stock price, chart, and key data
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Stock detail
Roku
ROKU · XNAS
-$8.63 (-5.99%) past day
$135.50
After hours $142.90 (+5.46%)
Key metrics
Financials
Quarterly revenue, profitability, and balance-sheet snapshot
Operating income & Operating cash flow
Quarterly revenue, profitability, and balance-sheet snapshot
Total assets & Total liabilities
Quarterly revenue, profitability, and balance-sheet snapshot
Total equity & Shares outstanding
Quarterly revenue, profitability, and balance-sheet snapshot
Day range
$141.90 - $145.69
52-week range
$78.53 - $148.88
Close price
$144.27
Market cap
$21.4B
P/E ratio
101.12
Beta
2.01
Financials
FY2026 Q1Operating income
$53M
Operating cash flow
$199M
EPS
0.57
Shares outstanding
147.6M
Total assets
$4B
Total equity
$3B
Total liabilities
$2B
About the company
Roku, Inc.
Roku, Inc. is an American company. Founded in 2002 by Anthony Wood, it produces streaming devices and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching nearly half of U.S. broadband households as of 2026. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin America. In its initial years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku's operating system to get pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, while also serving targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices. The company has been listed on the Nasdaq Global Select Market since 2017.
Analyst rating summary
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Mean target
$161
14
Hold
/ 25
Recent calls
07/17/2026
Citi
Jason Bazinet
Hold · Price target $157
07/10/2026
Rothschild & Co Redburn
Unknown Analyst
Buy · Price target $165
06/24/2026
Needham
Laura Martin
Buy · Price target $170
Ticker holders
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Holder directory
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#1Josh Gottheimer
democrat · House · NJ-5
- Sell$1,000 / $8,000 / $15,000
- Sell$1,001 / $8,001 / $15,000
- Sell$1,001 / $8,001 / $15,000
- Buy$1,000 / $8,000 / $15,000
- Buy$1,001 / $8,001 / $15,000
#2David Kustoff
republican · House · TN-8
- Sell$15,001 / $32,501 / $50,000
- Buy$1,000 / $8,000 / $15,000
#3Dan Goldman
democrat · House · NY-10
- Buy$15,001 / $32,501 / $50,000
#4Ro Khanna
democrat · House · CA-17
- Sell$1,000 / $8,000 / $15,000
- Buy$1,000 / $8,000 / $15,000
#5Donald J Trump
republican · Executive
Market action
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