Vital Farms, Inc. is an American egg and butter brand founded by Matt O'Hayer in 2007 and headquartered in Austin, Texas. Vital Farms' products are sold in more than 23,500 stores across the country. The company accounts for approximately 3% of U.S. egg sales and by the end of 2025 had reached nearly $1 billion in annual revenue. As of the first quarter of 2026, Vital Farms works with over 600 family-owned farms across the U.S. It is a publicly-traded company on Nasdaq and a certified B Corporation.