Trade Desk, Inc. reported new equity compensation awards for W. Price Penry in a Form 4 covering transactions dated July 9, 2026. The filing indicates that Penry, a non-employee director, received options to purchase shares of the company’s Class A common stock under The Trade Desk’s 2025 Incentive Award Plan. The transactions were reported as option grants, which are typically disclosed on Form 4 using transaction code “A” for an acquisition or grant of securities, though the provided filing text does not show the full transaction table, exercise prices, or post-transaction ownership totals. One award was described as an initial director equity grant made under The Trade Desk’s Non-Employee Director Compensation Policy. According to the explanatory note, the option vests in quarterly installments over the three-year period following the July 9, 2026 grant date, provided Penry continues to serve as a board member through each applicable vesting date. The number of shares covered by this initial grant and the option exercise price are not included in the supplied text. The filing also reports an annual director equity grant, prorated from the date Penry became a non-employee director through the one-year anniversary of the company’s last annual meeting of stockholders. This option covers vesting installments totaling 20,893 shares of Class A common stock: 1,816 shares scheduled to vest on August 4, 2026; 6,429 shares on November 4, 2026; 6,429 shares on February 4, 2027; and 6,219 shares on May 4, 2027. Each installment may vest earlier on the date of the company’s applicable regularly scheduled quarterly board meeting, and all then-unvested shares will vest in full at the company’s next annual meeting of stockholders, subject to Penry’s continued service as a director immediately before the vesting date. A further explanatory note references another grant of an option to purchase Class A common stock under the same 2025 Incentive Award Plan, but the provided document text does not include the related share count, vesting schedule, exercise price, expiration date, or resulting beneficial ownership. Overall, the filing reflects The Trade Desk’s use of stock option awards to compensate and align the interests of a non-employee director with shareholders, rather than an open-market purchase or sale by the insider.