United Rentals, Inc. reported an insider ownership change involving Marc A. Bruno on a Form 4 filed July 1, 2026, covering a transaction dated June 30, 2026. The filing indicates that Bruno acquired Phantom Stock Units tied to United Rentals common stock under the company’s Deferred Compensation Plan for Directors. The units are not an open-market purchase of United Rentals shares. Instead, they represent deferred director fees that were used to acquire Phantom Stock Units. Each unit is deemed invested in United Rentals common stock and has the economic equivalent of one share of URI common stock. The filing notes that the amount reported as the acquisition price represents the amount of deferred fees used to acquire one Phantom Stock Unit. The Phantom Stock Units will ultimately be settled in actual common stock on a one-for-one basis. According to the explanatory notes, the stock represented by the units will be paid to Bruno on the first day of the month immediately following the termination of his service as a director. The provided filing text does not show the number of Phantom Stock Units acquired, the transaction code, the per-unit deferred-fee amount, or Bruno’s beneficial ownership after the transaction. Still, the action is significant because it reflects a director deferring compensation into an equity-linked instrument, aligning the value of the deferred compensation with the performance of United Rentals’ common stock rather than representing a cash sale or immediate disposition of shares. The filing was signed on Bruno’s behalf by Alison M. Walsh, attorney-in-fact, on July 1, 2026.
Stock detail
United Rentals (URI) stock price, chart, and key data
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Stock detail
United Rentals
URI · XNYS
+$118.10 (+11.76%) past day
$1,122.39
After hours $1,132.31 (+0.88%)
Key metrics
Financials
Quarterly revenue, profitability, and balance-sheet snapshot
Dividend
Past Dividend Performance
$1.79
$1.97
$1.97
Annual Dividend Yield
0.70%
Dividend
$1.97 / Stock
Frequency
Quarterly Payment
Day range
$998.26 - $1,152.52
Close price
$1,013.54
Market cap
$63.4B
P/E ratio
28.65
About the company
United Rentals, Inc.
United Rentals, Inc. is an American equipment rental company, with about 16 percent of the North American market share as of 2022. It owns the largest rental fleet in the world with approximately 4,800 classes of equipment totaling about $20.59 billion in original equipment cost as of 2025. The company has a combined total of 1,625 locations, including an integrated network of 1,504 rental locations in North America, 38 in Europe, 23 in Australia and 19 in New Zealand. In North America, the company operates in 49 U.S. states and Puerto Rico and in every Canadian province. In 2017, United Rentals' revenue totaled more than $6.64 billion, with over $1.35 billion in profit. In the year 2024, United Rentals revenue totaled $15.35 billion. It is ranked #298 on the Fortune 500 as of 2024, #555 on the Forbes Global 2000 list of the world's largest public companies, and, as of 2025, ranked as the largest rental equipment company in North America according to the Rental Equipment Register. URI was founded in 1997 by Brad Jacobs and grew primarily through acquisition.
Analyst rating summary
A current read on analyst sentiment from the insight feed.
Mean target
$1,182
14
Buy
/ 15
Recent calls
07/17/2026
Morgan Stanley
Angel Castillo
Buy · Price target $1,165
07/13/2026
Wells Fargo
Jerry Revich
Buy · Price target $1,245
07/13/2026
Citi
Kyle Menges
Buy · Price target $1,270
Ticker holders
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Holder directory
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#1Ro Khanna
democrat · House · CA-17
- Buy$15,001 / $32,501 / $50,000
- Buy$1,000 / $8,000 / $15,000
#2Tom Suozzi
democrat · House · NY-3
- Sell$15,001 / $32,501 / $50,000
#3Maria Elvira
republican · House
- Buy$1,001 / $8,001 / $15,000
#4Ro Khanna
democrat · House · CA-17
- Buy$1,000 / $8,000 / $15,000
#5Valerie Hoyle
democrat · House · OR-4
- Sell$1,001 / $8,001 / $15,000
- Buy$1,001 / $8,001 / $15,000
#6John McGuire
republican · House · VA-5
#7Rob Bresnahan
republican · House · PA-8
- Buy$1,001 / $8,001 / $15,000
#8Gilbert Cisneros
democrat · House · CA-31
#9Julie Johnson
democrat · House · TX-32
#10Julia Letlow
republican · House · LA-5
- Sell$1,001 / $8,001 / $15,000
- Buy$1,001 / $8,001 / $15,000
#11Donald J Trump
republican · Executive
Market action
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